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Local Building Fair - what is a recipe for successful cooperation?

News Industry trade fairs


We invite You for an interview with Andreas Bowe, owner of Harbowe LTD Company - DAKO Business Partner with whom we talked about cooperation  in the organisation of the Fair stand and marketing support.

How long have you been working with DAKO? How long has your company been present in the Irish market?

I have been cooperating with DAKO for a relatively short period of time, since March 2021. However, the cooperation has been going well from the very beginning thanks to the experience and knowledge that we can share with DAKO employees. I am sure that together we will achieve great success in selling joinery in the Irish market.

Why DAKO? What made you decide to cooperate?

In order to continue to grow my company and run a market-competitive business, I was looking for a window supplier that would guarantee excellent quality of its products. When looking for the best solution, I came across an offer from a Polish manufacturer of joinery - the DAKO brand. I took the decision to cooperate after a thorough analysis of the conditions they guarantee to their business partners. It was also very helpful to speak to a company representative, who I could discuss all my questions with. In hindsight, I think that choosing DAKO as a supplier of products for my business was an excellent decision.

In March you presented DAKO products on a stand during Selfbuild Dublin trade fair. How do you feel about being at the fair after such a long break due to the pandemic? Were there many visitors and were they interested in the products?

The period of the pandemic and the restrictions it imposed on organisation of mass events made end customers long for this type of events. This resulted in fantastic attendance by visitors. The Selfbuild trade fair also proved to be bull's eye for us. Modern solutions and excellent technical parameters of DAKO products aroused great interest. During and immediately after the trade fair, there were many requests for quotations, to which we are gradually responding. There were also many business cooperation proposals.

What products were presented on the stand? Which of them was the most popular?

Visitors were very interested in our entire trade fair offer. However, as we have observed, it was the sliding patio doors and panel overlays doors with stone veneer that were most frequently viewed at our stand. The interest in modern and original solutions that give an individual character to a building façade is a current trend that is most often chosen by customers.

How would you describe your cooperation with DAKO in the organisation of the stand? Did you get any marketing support?

Visitors showed great interest in our stand during the trade fair and it was thanks to DAKO support, among other things. I could cont on DAKO team when preparing the stand and during the fair. The design of the stand and the products presented on it looked modern and professional. On-line marketing activities proved to be a great support in promoting our presence at the trade fair. DAKO specialists prepared a comprehensive communication, from social media campaigns, through the publication of articles on industry portals to advertising in Google Ads. All this made the interest in our stand so big.




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